Cheerful JAPAN!

Created by Good Smile Company and partner figure makers, Cheerful JAPAN! is a Japanese charity merchandise project first introduced in 2011. The project launched after the 2011 T��hoku disaster, releasing monthly charity figures and goods whose sales supported relief efforts; Gumako served as one of its mascot characters. Later Cheerful JAPAN campaigns also raised donations for other disasters in Japan. Figureloop's Cheerful JAPAN index separates collectible editions by character, manufacturer, product line, and release.