SUNNY SIDE UP

SUNNY SIDE UP is a Japanese public-relations and marketing company that has also developed character-business projects, including the Happy Kuji merchandise lottery.

SUNNY SIDE UP and collectible products

A SUNNY SIDE UP credit on a prize figure may relate to campaign planning, lottery operation, product development, promotion or business development. It does not necessarily identify the factory that manufactured the prize.

How to interpret this credit

Classify it around marketing and character-lottery operations, and retain any separately credited sculptor or manufacturer on the product record.